Hi, I'm Sei-Wook

Co-founder and Partner at Barrel.

I was born in Seoul, South Korea, moved to the US when I was 2 years old, and spent most of my childhood (K-12) growing up in Rockville, Maryland. More recently, after living 17 years in Manhattan, a brief stint in Hong Kong for 5 months, and a year in Los Angeles, I now I live in Northern New Jersey with my wife, Michelle, and son, Henry.

I co-founded Barrel in 2006 with Peter Kang while a student at Columbia University (where I studied Industrial Engineering and Operations Research), and have evolved Barrel to be positioned as the direct-to-consumer (DTC) e-commerce agency. At Barrel my role focuses on ensuring that we have strong Business Operations which encompasses People Ops (HR, Team Experience, Talent Acquisition, Resource Management), Finance, and Legal.

Outside of work I enjoy spending time with family, traveling, eating, reading and learning about business/cars/technology/watches.